Wild Goat Surf

GRAPHIC DESIGNER · FEATURE FILM · 2023

IMDb logo with black text on a yellow background.

A brand experience designed for the film Wild Goat Surf, capturing the spirit of early 2000’s surf culture through refined storytelling, immersive visuals, and elevated editorial design.

Two young women with colorful hair lying on the ground, facing each other. One has pink hair, and the other has green curly hair. They appear to be talking or sharing a moment. There is a Vancouver International Film Festival badge at the bottom of the image.
Two young women with colorful hair lying on the ground, facing each other. One has pink hair, and the other has green curly hair. They appear to be talking or sharing a moment. There is a Vancouver International Film Festival badge at the bottom of the image.

Development
Responsive Website
Custom UI
Interactive Experiences
Performance Optimized

Branding & Design
Art Direction
Editorial Design
Visual Language
Marketing Campaign

Integrations
Information Architecture
Responsive Design
SEO Optimization
Accessibility

Strategy & Process
Creative Direction
Industry Research
Prototyping
Quality Assurance

Project Overview

Wild Goat Surf is an independent coming-of-age feature film set in the summer of 2003, following a twelve-year-old skater whose dream of becoming a surfer shapes her unforgettable summer.

The final work spanned editorial layouts, promotional graphics, and festival collateral, all unified by a nostalgic visual language.

Graphic Designer

To create an authentic visual language, I immersed myself in early-2000s surf culture, researching publications, photography, typography, advertising, and visual trends from the era.

The research informed every design decision, resulting in a cohesive campaign that felt authentic to the film's world.

Open magazine showing surfing theme with black and white action photo of a surfer jumping over waves on the right page and a color photo of a surfer riding a wave at the bottom right corner of the right page. The left page features a magazine cover with a black and white photo of a surfer performing a stunt, a blue sea background, and bold red and white text.
Two-page magazine spread about surfing. The left page features the cover of 'SBC Surf' magazine with a surfer riding a wave, with titles about Kelly vs Andy and other surfing topics. The right page has a large photo of a surfer riding a wave, with a quote about learning to surf, and two smaller photos of surfers near the shore.
A young person with long, wavy hair, wearing a backward black baseball cap and camouflage shirt, shopping in a store aisle. They are wearing large over-ear headphones and reading a magazine or comic book.
A girl with blonde curly hair sitting on the ground, holding a skateboard, and reading a magazine. Behind her, there is a blue dumpster with graffiti and signs about no dumping and no parking. Part of a person wearing sneakers and a yellow towel is visible standing nearby, with green and yellow clothing.
Close-up of a person holding a magazine titled 'Hollow World: Life as a Tahitian Surfer,' featuring a person surfing on a large wave.
A girl relaxing on the grass in a campground with a camper in the background, surrounded by trees.
Four young people lying on a dock by a lake with mountains and blue sky in the background.